Trust him, you'll like it.

Le Artiste has been a busy little beaver this morning. He awoke at 6.20am (yes, that is 6.20am precisely, not 6.19 and not 6.21, trust me, he double checked on the kitchen clock) and set to work putting together a marketing plan to knock the chocolate bar conglomerates off their perches. I'm telling you, if the new Chock Rock bar from Snip,Snap doesn't blow you away then my name's not Waffles. Let me share some of the excellent selling points as presented on Le Artiste's fine advertising poster.

Well obviously it's the yummyest and juicest chocolate bar EVER ! How can you go past that ? I will most certainly be re-assessing all my chocolate bars from now on and if they don't rate highly on the 'juicy' scale, I will definitely reconsider any future purchases.

And don't we all love a product that is free from artifital colours or flavours with no presurvatives. Especially when it also contains mashmellos and a cream & caramel sauce. Mmm, got to love those mashmellos.

Alright, so say you're not swayed by the ingredients. Surely you wouldn't turn down the incloosion of a plazma TV. I know it's almost too good to be true but I'm sure it's not a misprint, it's even circled with a bright red box. So for the bargain price of 5c (or free, depending on which box you read) you'll not only get a delicious, healthy chocolate bar but you'll get a free plazma television. But wait....there's more....

...it's yummy, healthy, keeps you smart and NEW. It's like a super food, a food of the Gods perhaps, and it will keep you NEW. I'm getting giddy at the mere thought of it.

And if you're still not convinced that the Chock Rock bar is for you, well just take a look at the expression on the face of the non-smoking, skull and crossbone wearing chap above. If you can't take his word for it that it is 'delitous too,' then I am at a complete loss.

Now I'm no marketing guru but if I was the head honcho at Cadburys I would be very worried, very worried indeed.